4 must-have books for the budding entrepreneur in all of us

Starting your own business can be daunting, but that doesn’t mean you have to do it yourself. Books for budding entrepreneurs can offer valuable advice and are a great way to learn from those who have excelled before you.

Learn how to dream big, grow your business, and achieve your dreams from some of today’s top leaders, thinkers, and coaches. These four books will empower the next generation of entrepreneurs:

Don’t Plan Small: Lessons on Thinking Big, Chasing Dreams, and Building Community.

Elliott Bisnow, Brett Leve, Jeff Rosenthal and Jeremy Schwartz are the founders of the popular Summit series of events. In their new book, Do not make small projects, they discuss the hard lessons they’ve learned along the way and show that anyone can think big and achieve the impossible.

Bisnow, Leve, Rosenthal, and Schwartz write, “If there is one fundamental belief underlying our book and everything we do, it is that the world needs greater thinking – and does. need now. It needs more seekers, dreamers, risk takers. , and the actors. Don’t wait for the “right” moment to take the leap; if you do, it might never happen. We need people who dream up crazy ideas and push back their reservations. »

From zero to IPO: over $1 trillion in actionable advice from the world’s most successful entrepreneurs.

Frederic Kerrest has done it all – he’s the co-founder and executive vice president of Okta, a podcast host, and the author of the new book, Zero at IPO. Kerrest’s playbook details all the steps you’ll need to take to go from zero to IPO by recounting insights from his own experiences launching and growing Okta into the billion-dollar software company. dollars it is today. He also collects and writes advice from some of Silicon Valley’s most successful entrepreneurs and investors, including Marc Andreessen, Eric Yuan (Zoom), Julia Hartz (Eventbrite), and dozens of other luminaries. This is a must-have guide for entrepreneurs and small business owners looking to grow their business.

Kerrest writes, “We tend to think of successful startups as doomed businesses while failed businesses were doomed from the start. That’s not how it works. In this book, you will hear what really makes the difference. , it will deter you from pursuing your idea. Better now than later. But if you’re not deterred – if you’re willing to withstand years of ‘drinking glass’, doubt, instability and stress while facing only a slim chance of success – then welcome. in the real world of entrepreneurship.”

The Life Earned: Lose Your Regrets, Choose Fulfillment

Marshall Goldsmith is a world renowned executive coach and the New York Times bestselling author of Triggers and What got you here won’t get you there. His latest book, The life gained, helps readers discover the steps to earning their way to fulfillment and living without regrets. Filled with enlightening stories about Goldsmith’s storied career as a coach to some of the world’s most successful leaders, this book is a roadmap for ambitious people seeking higher purpose.

Goldsmith says, “We live a deserved life when the choices, risks, and efforts we make moment by moment align with a primary purpose in our lives, regardless of the end result. Ultimately, an earned life doesn’t include a trophy ceremony. The reward of living a deserved life is to be engaged in the process of constantly earning such a life.

If you’re a fan or just looking for some additional sage advice, Goldsmith was a recent guest on my podcast and shared some deep, personal insights into living with no regrets and finding your own higher purpose. You can listen to it here.

Building: An Unorthodox Guide to Making Things Worthwhile

Tony Fadell is known for being the man who led the teams that created the iPod, iPhone and the Nest Learning Thermostat. In his new book, To build, Fadell shares the journey of transforming an idea into an iconic and indispensable product. This book is packed with personal stories, practical advice and fascinating insights into some of the most defining products and people of the 20th century.

Fadell writes, “The archetypal entrepreneur is a twenty-year-old kid who stumbles upon a brilliant idea in his mother’s basement and sees it turn into a thriving business overnight. In reality, most successful entrepreneurs are in their 30s and 40s. a reason why investors prefer to back second-time entrepreneurs even if they failed the first time. That’s because these founders spent their twenties screwing up and learning. They learn, fireproof.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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