A leading Australian bath bomb company has issued its “deepest apologies” after being accused of using Amber Heard’s abuse allegations to promote its products.
Luxury brand Bath Box has come under fire after sharing a video on its official TikTok account, which has since been deleted.
Watch Bath Box’s controversial TikTok video above
For more celebrity news and videos, check out Celebrity >>
The TikTok uses audio from the highly publicized defamation trial of Amber Heard and Johnny Depp, where the actress recounts the physical abuse she allegedly suffered at the hands of her former husband.
In the video, two women can be seen enacting the scene Heard describes in her testimony.
When Heard says “he slapped me”, one of the women in the video throws a bath bomb at the other woman’s face.
The other woman then turns around and mimes the words, “Johnny you hit me.”
The TikTok video included the caption “Have you ever been slapped with a bath bomb?” and the hashtags #youhitme and #johnnydeppvsamberheard.
In a statement to 7NEWS.com.au, a spokesperson for Bath Box offered the company’s “deepest and most sincere apologies” for the video which they called an “oversight”.
The rep went on to say that the company doesn’t condone domestic violence and doesn’t think it’s a “laughing matter.”
Before being deleted, the video drew a strong reaction from TikTok users who were appalled by the “despicable” video.
“Trying to profit from domestic violence…it’s quite disgusting,” one said.
Another added: ‘This is a disgusting use of legal testimony from a victim of domestic abuse. Who thought that was a good idea?
A third wrote: ‘It’s disgusting that you make fun of survivors using the audio of a domestic violence case to be ‘funny’ and promote your product. You should be ashamed.”
Another added: “This is despicable. I hope you seriously rethink this as a way to sell. What a rude thing to do.
Another wrote: “Making fun of domestic violence would not tell me that you are interested in women. Not upset.
Instagram influencer Clare Varrell, who has 104,000 followers, also hit on the video, saying, “Well that’s disgusting…using domestic violence to sell your products is wrong.”
Bath box statement
A spokesperson for Bath Box said the company was putting in place stricter measures to ensure such incidents do not happen again in the future.
“At Bath Box we do NOT condone domestic violence and DO NOT believe domestic violence is a laughing matter,” the spokesperson told 7NEWS.com.au.
“We are so fortunate and grateful to have our strong community of subscribers and customers in Australia, and to stand with everyone who has been affected by domestic violence. This is a very serious and important subject.
“Unfortunately and sadly, there was an oversight on our part, as there was a social media post posted recently that should not have been created.
“Our deepest and most sincere apologies go out to anyone who has been or will be offended by the social media post.
“We appreciate all subscriber and customer feedback and take feedback very seriously. Therefore, going forward, we will be making strict changes to our social media agency and adding stringent filtering for all future posts on our social media accounts.
” We are really sorry. We will do better.