Sources familiar with Cadillac’s Celestiq say the new hyper-luxury vehicle will sell for $300,000 and more. This comes shortly after Cadillac released further teaser images of the vehicle’s interior.
According to the wall street journal, a source familiar with the Cadillac Celestiq project said the new vehicle will sell for more than $300,000. This puts the vehicle in competition with rivals such as Bentley and Rolls-Royce, and the price of the vehicle is significantly higher than luxury sedans from Lexus, BMW, Mercedes, Lucid and Tesla; Cadillac’s more traditional rivals.
News broke a few weeks ago that Cadillac Chairman Steve Carlisle said the vehicle would have a six-figure price tag, “and there won’t be a 1 in front.” After Carlisle’s comments, many expected the vehicle to sell for around $200,000. Little did we know the vehicle would sell for 1.5 times that estimated amount. However, Cadillac, for its part, said the vehicle would be handcrafted and feature many luxuries that were put on few or no production cars; multi-zone variable opacity roof panels, large cross-dash front screen, 2+2 captains seats, etc.
Along with the news of the upcoming vehicle’s price, Cadillac has released new teaser images of the Celestiq’s interior, including the center armrest, a set of door-mounted seat adjustment controls, the upper seat and door-mounted speaker grille. While these images still leave a lot to the imagination of how the car actually looks, it does affect the interior quality and design language that we can see throughout the rest of the vehicle. The Celestiq is set to be fully unveiled later this summer and is expected to go into production in early 2023. If history is any indication, it will likely sell out fairly quickly once available, given that the Cadillac Lyriq has sold incredibly quickly, twice.
Once released, the Celestiq will likely play a big role in the brand’s push towards electrification, especially as the brand plans to be fully electric by 2030, just 7.5 years from now. Cadillac joins Rolls-Royce, Mercedes, Volvo, Buick, Jaguar (2025) and Lincoln who have committed to going fully electric by 2030 at the latest. This group remains a minority as brands like Lexus, BMW, Infinity, Acura, Land Rover and even Audi either have a plan that ends after 2030 or have made no public dedication to a plan.
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